![]() ![]() Free People is distributed globally via direct channels, including the Free People Global site, the Free People UK site and the Free People Chinese site, as well as specialty clothing boutiques, top department stores, the brand’s free-standing retail locations (in the U.S, Canada and, now, Amsterdam!) and the Free People Apple iOS mobile app. ![]() Whether it’s bespoke experiences or philanthropic efforts, they revel in celebrating their fiercely loyal community. More than a clothing brand, Free People aims to create a lifestyle that’s inclusive and sincere. Known for its playful femininity, the brand is a destination for party dresses, black dresses, wrap dresses, minis and maxis. The brand offers a wide range of products from apparel (think: jeans, leather jackets, sweaters, crop tops, maxi skirts and more), to accessories, outerwear, shoes, intimates, swimwear, activewear, and beauty – all reflecting a high level of quality, invoking attributes of femininity, spirit, and creativity in its design, while creating the perfect festival clothing. Like Free People’s boho vibe (think effortless and breezy style, floaty skirts or dresses, loose blouses, boots, and bold prints) but don’t dig the unfair treatment of people, the planet, and animals? We found the perfect “Good” and “Great” alternatives to Free People, just for you.Free People, a specialty women’s clothing brand, is the destination for bohemian fashion that features the latest trends and vintage collections for women who live free through fashion, art, music, and travel. Free People has to do better for the planet, people, and animals, be more transparent, and treat all its workers fairly. The brand has taken some positive measures, but it’s simply not pulling its weight when it comes to protecting the Earth and its inhabitants. Overall, we’ve rated Free People “Not Good Enough”. The brand still uses leather, wool, and exotic animal hair from unspecified sources. When it comes to animals, Free People also has a way to go before it can achieve a higher rating. We also found no evidence that Free People workers are being paid a living wage. The brand received a score of 11-20% in the Fashion Transparency Index, which shows it should be more transparent about its practices. Sadly, none of Free People’s supply chain is certified by labour standards which ensure worker health and safety or other labour rights. Promoting reusable shopping bags, using energy efficient LED lighting in stores, improving fuel efficiency in transport, and renewable energy being installed in part of the brand’s direct operations, are nice touches, but not enough.įree People needs to use more eco-friendly materials and make commitments to reduce direct and indirect carbon emissions, hazardous chemicals, water usage, and wastewater. While the American label (and its parent company URBN) has made some progress when it comes to reducing its impact on the planet, there is still room for improvement. ![]() Free People isn’t doing enoughįree People rates “Not Good Enough” for people, the planet, and animals. Whilst the brand has made some progress, its reliance on a fast fashion model ultimately renders it unsustainable. Sadly, Free People’s free-spirited image doesn’t align with its ethics. If you’re into the bohemian vibe, you’ve surely come across Free People, an American label known for its range of aesthetic clothes and accessories, and worn by the likes of Kaia Gerber and Hailey Bieber. Free-spirited fast fashion doesn’t make the cut This article is based on the Free People rating published in August 2020. So, if you’re into the boho vibe, we found 8 sustainable alternatives to Free People we know you’ll love. American label Free People, rated “Not Good Enough”, is not pulling its weight when it comes to protecting the Earth and its inhabitants. ![]()
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